About us

About Sensum Investment AB

Sensum Investment AB was founded in the spring of 2022 by Fredrik Hegbart and Richard Hellekant. The founders have known each other since they studied together at the Stockholm School of Economics in the early 1990s. Together, they have more than 50 years of complementary experience from the financial sector. The founders are driven by a common conviction that successful active equity management not only requires investing in good companies, but also methodically taking into account what is happening in the world on an ongoing basis. The world’s best companies are not always the world’s best stocks.

Sensum Investment AB’s structure

Sensum Investment AB will launch and market funds that are managed based on the Sensum Strategy developed by Fredrik Hegbart. The first fund to be launched is Sensum Strategy Global. Sensum Investment AB has entered into a co-operation agreement with the fund hotel AIFM Capital AB to start and manage the Sensum Strategy Global fund. The portfolio manager responsible for the fund is Fredrik Hegbart. For more information about the collaboration with AIFM, see below.

Ball game with a lone red ball against all the blue ones.

About Fredrik Hegbart

Founder, main owner, and responsible manager for Sensum Strategy Global

Fredrik Hegbart MSc graduated from the Stockholm School of Economics in 1995. He has more than 27 years of experience of company analysis, macro analysis, and asset management.

Between 1995 and 2022, Fredrik Hegbart worked at L E Lundberg Kapitalförvaltning AB (LELKAP), which is a wholly owned subsidiary of L E Lundbergföretagen AB. In brief, the main tasks of the business were to conduct profitable asset management and be responsible for the analysis and follow-up of the group’s portfolio companies and its sectors. In both cases, it was of great importance to have a fundamentally rooted view of macro developments and the financial markets in general. The goal for the asset management was to generate a good return on utilised capital with the help of analysis at both the macroeconomic and company level. Over time, the mandate was different in terms of its scope, the types of assets, and geographical areas covered.

In addition, Fredrik has worked with various issues concerning macro events, the portfolio companies and their sectors and the financial markets in general. In that role, it has been important to thoroughly analyse what is happening in the world in different aspects in order to have a clearer idea of macro-development and stock-market development, as well as concrete investment ideas.

During his 26+ years at LELKAP, although Fredrik remained in one and the same analysis and management role, his duties have covered many, diverse aspects of the business.

Areas in which Fredrik has placed greater emphasis over time include:

Macro/strategy/financial markets
Stock/company analysis – driving forces, profit development, valuation, risk/reward, etc.
Time series studies – historical guidance for the future
Quantitative analysis – top-down, bottom-up, etc.
Screening for investment ideas – thematic, company-specific, etc.
Development of different valuation approaches
Ad hoc assignments for the group, often concerning macro and/or portfolio companies

Fredrik has a total of more than 27 years of experience of company analysis, macro analysis, and asset management. Based on this experience, he has created a unique management strategy – the Sensum Strategy – which he applies in his management of the Sensum Strategy Global fund.

About Richard Hellekant

Founder, main owner, and CEO of Sensum Investment AB

Richard Hellekant MSc graduated from the Stockholm School of Economics in 1996. He has more than 25 years of experience from the financial sector.

Between 1996 and 2004, Richard Hellekant worked at Carnegie Investment Banking where he was project manager for corporate finance-related assignments. Between 2001 and 2003, he worked for Carnegie in Denmark. Between 2005 and 2008, he held a position as partner and investment manager at the Nordic venture capital company Provider Venture Partners AB.

Between 2008 and 2022, Richard was the CEO of PLUS Asset Management AB, of which he is also a co-founder and owner. Between 2009 and 2017 PLUS Asset Management AB conducted operations in accordance with Ch. § 1 pursuant to the Swedish Act (2013:561) on Managers of Alternative Investment Funds (“LAIF”), and the Swedish Act (2004:46) on Mutual Funds.

PLUS Asset Management AB managed the PSG Micro Cap equity fund between 2009 and 2017 and the Elementa hedge fund in 2015 and 2016. In the autumn of 2017, PLUS Asset Management AB launched PLUSfonder, a business whose sole focus is index funds. Between 2017 and 2021 PLUSfonder launched six index funds, which have a total AUM of SEK 2 500 million and a total of more than 100,000 unit holders. Richard Hellekant is vice-chairman of the board of Ogunsen AB and a board member of PLUS Asset Management AB.

About AIFM Capital AB

Sensum Investment AB has entered into a co-operation agreement with AIFM Capital AB (556737-5562) to start and manage the Sensum Strategy Global fund. AIFM is a so-called fund hotel. AIFM was formed in 2007 and is a fund management company/AIF manager under the supervision of the Swedish Financial Supervisory Authority (Finansinspektionen). AIFM’s primary business is to manage funds and offer services to fund management companies in Sweden, such as risk management and fund administration.

AIFM manages a total of around 20 mutual funds and special funds. The agreement with AIFM means that AIFM will manage and administer the Sensum Strategy Global fund. The portfolio manager responsible for the Sensum Strategy Global fund is Fredrik Hegbart, who is an employed portfolio manager at AIFM. The agreement also means that Sensum Investment AB has the task of providing information on and marketing for Sensum Strategy Global. More information about AIFM Capital AB is available at www.aifmgroup.se.